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Citation flow is a metric used in search engine optimization (SEO) and link analysis to measure the quantity and quality of links pointing to a particular webpage. It was developed by Majestic, a prominent SEO tool provider, to assess the authority and influence of a webpage based on the number of citations it receives from other websites. The concept of citation flow is similar to the academic practice of citing authoritative sources to support claims and arguments. In the digital realm, websites can be seen as scholarly papers, and each hyperlink acts as a citation. When a webpage receives many high-quality links from reputable and relevant sources, its citation flow increases, indicating a strong web presence and influence.

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